I design products that's so good, it Attracts, Converts and Retains People.

Hi👋🏼, I'm Florence Asuelimen

I bring my 4+ years of design and technical expertise coupled with business knowledge to create intuitive solutions that drive desired outcomes.

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Skillset

With relentless drive for excellence and a commitment to growth, I'm intentional about building relevant skills and staying current in the industry.

Strategic UX Research

I delve deep into understanding user behaviors and motivations to ensure that every design decision is backed by solid research. By conducting thorough user testing and analysis, I am able to fine-tune designs for maximum impact and effectiveness.

Experience Design

I believe that every detail matters and can make a significant impact on the overall user experience. With this in mind, I am adept at creating designs that not only look beautiful but also function seamlessly and efficiently.

No-code Developer

I bring my designs to life quickly and efficiently, ensuring that my vision is accurately executed. By combining my skills in design and development, I am able to create user-friendly and visually stunning digital experiences that engage and delight users.

Mentorship

I am dedicated to helping others hone their skills and reach their potential in the field of design. I love sharing my knowledge and experience with aspiring designers, guiding them towards creating impactful and innovative designs.

My Design Philosophy

When solving a design problem, I look at everything as a system, considering how each component interacts and affects the overall functionality and user experience. I believe that a holistic approach is crucial to creating a well-rounded and successful design solution that meet business goals and user needs.

My recent articles

Notion Resources

Collections of carefully curated resources to help young designers. (Updated Regularly)

Design Resource Library

Product R&D Resources

Check out my Figma-documented toolkits and resources.

What people are saying
about me

I had the pleasure of collaborating with Florence during her time at Tedbree. Watching her journey from intern to a key Product Designer. Florence's keen eye for user experience and design stood out consistently. Moreover, her commendable work ethic and collaborative spirit made her an invaluable team member. If you're seeking someone who brings creativity, reliability, and exemplary teamwork to the table, Florence is your go-to. I strongly recommend her!

Tommie Edwards

CEO and Co-founder at Tech1M

I worked with Florence on a Fintech Challenge to Simplify Payments for Small Businesses, and in less than a week, we went from 0 to 100 building Tradeazy.

I first met Florence when she responded to my request message on the Stutern Hackathon Slack Channel asking for a designer to join our team, and since then, she has continued to deliver excellently.

From naming the project we worked on, to creating the brand identity and the user interfaces and style guide, Florence has shown to be a very committed team player who is valuable to any team she is on.

She has some of the top product design and strategy skills that is needed for startups to stand out in the tech world.

What I really like about her is her style of communication and helping one on the team reach their individual and collective goals. I recommend her for top design roles.

Victor Oseodion

Oncology Engineer

Florence works with the highest level of dedication and commitment. Her leadership skills are commendable and she makes a great team player. I recommend her for a Product Design role in any serious organization.

James Nwakwo

Product Design Lead at Crust

Let's Work Together.

How can I help you?

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