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The revamp of semicolon website to scale growth
The goal was to:
■ Reinforce Semicolon's reputation for high-quality training.
■ Increase conversion rate
■ Reduce time spent on information session
After the lunch of the newly redesigned website, We recorded a huge rise in figure of weekly active users, which was way more than any recorded figure of monthly active users.
The new website not only improved the user experience but also increased conversion rate by 35%, attracting more individuals to apply to Semicolon's techpreneurship program and contribute to their mission of driving technological innovation in Africa.
Semicolon is a social enterprise on a journey to transform individuals in Africa, by spurring them towards solving real problems with a focus on, technology and innovation. Semicolon achieves this by identifying talented minds, guiding them through innovative training, deploying them effectively and collaborating with them to build sustainable solutions for society.
The initial website wasn't converting visitors into customers effectively. The design was outdated and lacked value-packed features, making it difficult for visitors to understand the services Semicolon offered.
Based on the insight gathered from key stakeholders, user interviews, and the current website audit, we identified several critical areas for improvement. As a result, the prioritized solution includes:
■ Incorporate customer insights to design personalized website
■ Improved Information Architecture for easy navigation
■ Designed a modern UI for an enhanced user experience
■ An Improved Application process
■ Optimized the site for mobile responsiveness
■ Developed a content strategy to ensure relevant and engaging information is readily available
These changes aimed at increasing user engagement, driving conversions, and ultimately improving the overall performance of the website.
Following the initial website audit, we delved deeper into understanding the pain points and challenges that users were facing while navigating through the site through extensive user and stakeholder research.
Key findings from user interview
■ Difficulty finding relevant information (like the cost of the program and the admission process and requirements)
■ Lack of access to the support or admission team contact
■ Designed a modern UI for an enhanced user experience
Key findings from stakeholder's audit
■ Desire to improve the user experience on the website
■ Increase website traffic
■ Enhance the overall brand image
This exercise helped us gain clarity into the highs and lows of the issues and enable us prioritize accordingly
Low-Fidelity design of major pages for the website.
The final design is displayed to the right with a significant difference compared to the old website.
Including the About me, SWIT, Startups and Sponsorship pages.
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The new website not only improved the user experience but also attracted more individuals to apply to Semicolon's techpreneurship program and contribute to their mission of driving technological innovation in Africa. After the lunch of the newly redesigned website, We recorded a huge rise in figure of weekly active users, which was way more than any recorded figure of monthly active users. and a 35% increase in conversion rate in that year..
Our new website now served as a single source of truth, cutting down on the time we spend on information session.
Gabriel Olowu
Community Manager
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